Inforum
Role: Designer
Team: Art Director, Production Design Director
Tags: Branding, Graphic Design, Marketing, Environmental Graphics, Wayfinding
Overview
Infor is a global enterprise software company that builds complete industry suites. Offering a variety of products and solutions, Infor’s 90,000+ customers worldwide, range in many industries. Infor helps to achieve business-wide digital transformation.
Inforum is a multi-day annual conference. It is Infor’s largest event with hundreds of attendees including current and prospective customers, executives, sponsors, and employees. The event holds sessions, as well as a hub featuring live demos to promote Infor’s software products. The objective was to create brand visuals to be used for print and digital materials.
Objective
Create a cohesive set of conference marketing materials that enhance both visibility and attendee experience. This included designing wayfinding signage, posters, banners, name badges, and digital graphics that clearly communicate information while maintaining a consistent visual identity. The goal was to ensure easy navigation, reinforce branding, and create an engaging, seamless experience across both physical and digital touchpoints.
