S.A.M.E. Scholarship Event website

Each year, the Society of American Military Engineers (SAME) hosts an annual scholarship dinner to honor militants, students and honorees.

Objective

Design a user-friendly website for desktop and mobile for users to go through the process of registering for the S.A.M.E. event. Users include: sponsors, students, militants, individual attendees and group attendees.

User Experience

  • Responsive Design: Ensured the site is accessible and visually appealing on all devices.

  • Intuitive User Interface: Simplified navigation with clear calls-to-action for a seamless user experience.

  • Registration Form: Built an interactive and secure form to collect attendee information efficiently.

  • Payment Integration: Incorporated a payment gateway for seamless ticket purchases.

  • Confirmation and Notifications: Automated email confirmations and reminders for registered attendees.

Challenges

• There are five (5) registration types
• Each registration type requires different information
• Scenario of the user registering on behalf of someone else
• Scenario of the user registering on behalf to also attend
• Scenario of user wanting to make modifications
• Scenario of only purchasing sponsorship items and not registration

Process

• Information Architecture- create user flow for each registration type
• Design & Develop- design UI and prototype
• QA/Usertesting- Test for clear navigation, logical workflows, and accessibility compliance
• Launch the website
• User Analysis- watch recordings of users registering to make improvements

Outcome

• 227 attendees
• $275,800 raised


User Analysis

• Analyzed web visitors by watching recordings, observing heat maps and click through rates to understand users’ frustrations and help improve the experience.
• Compared experiences on different devices and see results