August
Team: Alicia, Camille, Charlotte, Kiaja, Simta
Tags: Marketing, Business Modeling
Overview
August focuses on sustainable feminine hygiene products, aiming to bring transparency, inclusivity, and education to a traditionally overlooked category. With a strong brand voice and mission-driven approach, the company has clear potential to resonate with a younger, values-conscious audience.
Objective
To develop a clear and effective marketing strategy for August. This includes strengthening brand awareness, refining positioning, and creating cohesive touchpoints to better reach and engage its target audience.
Contents
• Company profile
• Unique value proposition
• Target market
• Competitive analysis
• Strategy
• Testing & optimization
