Wear and There
Role: UX/UI Designer, User Researcher
Tags: UX Design, Product Design, UI Design, Visual Design, UX Research
Overview
Fast fashion utilizes trend replication; studying runways/catwalks, rapidly producing low quality garments in order to bring inexpensive trendy styles to the public. The mass production of cheap, poor quality disposable clothing has greatly influenced consumers to buy more.
Problem
Companies, manufacturers and many more, are held responsible for fast fashion. Consumers specifically, can be the first to take action and make a change. How might we inspire consumers to shift to intentional consumption to disrupt the fast fashion industry?
Solution
Design a mobile app that raises awareness of fast fashion’s impact while guiding users toward more sustainable shopping habits. The app empowers consumers with tools like AR scanning to evaluate garments, educational resources on fabrics and environmental impact, and curated examples from existing brands. Interactive features like a fashion footprint quiz and ongoing content keep users engaged, helping them make more informed, responsible decisions over time.
“How might we inspire consumers to shift to intentional consumption to disrupt the fast fashion industry?”
Process
Research
Conducted research through stakeholder insights and competitor analysis to understand existing solutions and gaps, then synthesized findings into personas to guide design decisions and align the product with user needs.
Information Architecture
Structured complex asset data into a scalable system spanning dashboards, inspections, reports, and administrative tools.
Wireframes, Design, Prototyping
Explored and iterated on wireframes and prototypes to balance complex data density with clear structure, intuitive navigation, and overall usability.
Key Features
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Augmented Reality (AR)
Users scan laundry tags, or upload photos to get information about their garment and provide an overall rating
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Curation
Curated clothing pieces that are currently in the market at selected fashion brands to illustrate the impact
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Fabric Glossary
Users can educate themselves about materials and make better choices
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Quiz
Users answer questions to see how their choice of shopping habits impacts the environment and compare with other people’s answers. Quizzes rotate on different topics weekly.
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Engagements
Feature articles, external resources to stay engaged about fast fashion and what users can do
