BC Bootcamps
Role: Product Designer
Team: Design Principal, Software Engineers, Product Managers, Developers
Tags: UX Design, UI Design, Product Design
About
Best Colleges Bootcamps provides students with direct connections to schools and programs that suit their educational goals. Attending a bootcamp is a perfect option with less commitment than a college degree. They teach skills that prospective employers look for, and have a proven track record of success with students.
Problem
Users may have general interests but need help exploring programs, schools, and commitments before deciding
They want clear, accessible information to compare options and feel confident in their choice
Bootcamp providers aim to attract and convert as many qualified students as possible
Schools need to build trust and familiarity to encourage prospective students to apply
Objective
Build an experience that would help users find the right bootcamps. The business goal is to get users to submit a lead to the schools so that the users can get connected with the school for more information, registration, etc. prior to attending.
Solution
Designed an interactive flow where users answer questions, make selections to get matched with the best programs that align with their selected preferences.
PII Information Challenge
One of the biggest challenges faced was the amount of users who left the site before submitting a lead. Parts tested include having the PII/contact info be reordered to the beginning of the flow, and at the end of the flow before showing the results page. Other challenges were to ensure that only one lead is submitted per school.
Recently, Best Colleges went under a rebrand. The same formatting and structure of the flow was then incorporated into the new style guide (fonts, colors, design patterns, etc).
Card Design Exploration
Explored multiple card design variations (horizontal and vertical) to present school and course information, collaborating closely with UX writers to ensure content accuracy and clarity. Iterated on layouts, filters, and user scenarios—such as interest in multiple programs within the same school—to improve usability and support lead conversion.
Testing & Optimization
The team explored what solutions already exist in this space. While many of these existing products focus on pieces of what makes for a comprehensive solution, none had features that we felt were critical to it. JumpSuite’s goal is to make new hires confident and excited to jump into their new role, while giving hiring managers more time for other responsibilities. We were surprised to find that no other solution allowed for customization based on the new hire’s preferences and learning styles or helped hiring managers create onboarding plans that follow best practices around learning and retention, etc.
We created a survey sharing our visual value proposition, of which 40 people participated with overall positive responses. All potential users understood JumpSuite’s purpose and core features, and 73% of potential users would absolutely use or might use JumpSuite based on the visual value proposition alone.
