Case Study: Gamestop
Team: Alicia, Reem, Ken, Lauren
Tags: UX Strategy, Business Model, Marketing
Objective
Analyze Gamestop and explore its current market positioning, competition, and opportunities for new growth.
Problem Statement
How might we leverage the GameStop brand, assets and retail locations to blend and enhance the digital and physical gamers’ experience?
Contents
• Opportunities & unmet needs
• SWOT analysis
• Strategy & business model
• Proposals
• Financials & triple lens
• Appendix
