S.A.M.E. Scholarship Event
Role: Lead Designer
Team: Developers, Engineers, Event Manager, Marketing Manager
Tags: UX Design, UI Design
Overview/Objective
Each year, the Society of American Military Engineers (SAME) hosts an annual scholarship dinner to honor militants, students and honorees.
The committee needed a user-friendly responsive website for desktop and mobile for attendees to register and go through the checkout process for payments.
Process
Information Architecture- create user flow for each registration type
Design & Develop- design UI and prototype
QA/Usertesting- Test for clear navigation, logical workflows, and accessibility compliance
Launch the website- Soft launch for early registrations
User Analysis- watch recordings of users registering to make improvements
Outcome
• 227 attendees
• $275,800 raised
User Experience
Responsive Design: Ensured the site is accessible and visually appealing on all devices.
Intuitive User Interface: Simplified navigation with clear calls-to-action for a seamless user experience.
Registration Form: Built an interactive and secure form to collect attendee information efficiently.
Payment Integration: Incorporated a payment gateway for seamless ticket purchases.
Confirmation and Notifications: Automated email confirmations and reminders for registered attendees.
Challenges/
Scenario Planning
• There are five (5) registration types
• Each registration type requires different information
• Scenario of the user registering on behalf of someone else
• Scenario of the user registering on behalf to also attend
• Scenario of user wanting to make modifications
• Scenario of only purchasing sponsorship items and not registration
User Analysis
Analyzed web visitors by watching recordings, observing heat maps and click through rates to understand users’ frustrations and help improve the experience.
Compared experiences on different devices and see results
